Foodtech Unicorn Swiggy has currently launched the Swiggy Go and Swiggy Store services in Bengaluru. These services are for allowing customers to order anything from any retail stores in the city.  It also allows run other errands. This is seen as Swiggy’s move to grow beyond food delivery. The primary announcement for these services came in February this year. 

Swiggy Stores are meant to provide free delivery services of household items like groceries when ordered from stores within 6 km. Swiggy Go is similar to Dunzo. This will move parcels from one place to another.

According to the company, Swiggy Go can be conveniently used to pick up and drop off laundry, get forgotten keys, send lunch boxes from home to office or even deliver documents or packages to clients. It is similar to Swiggy Stores. They promise to deliver to users’ doorsteps household items like groceries, flowers, and medicines among other items within an hour. Swiggy Go is added as a part of the main app.

Swiggy’s idea is to raise the quality of life of urban consumers by granting exceptional convenience. After allowing this with food delivery for five years and stores over the city with Swiggy Stores, Go is expected to open the Swiggy delivery superpower to all customers in the city.

The first city in India to encounter Swiggy doing the last-mile delivery for everything, not just food is in Bengaluru. Swiggy is expected to grow to over 300 cities and Swiggy Stores to all the major metros by 2020. Swiggy is also expanding its on-demand delivery service—Swiggy Stores to Bengaluru and Hyderabad.

The platform is expected to deliver from any store, including more than 300 merchant-partners like Godrej Nature’s Basket, Nilgiri’s, Organic World, Heads Up For Tails and Nandu’s Chicken.

Swiggy has partnered with near to 200 merchant-partners like Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens, and 24 Organic Mantra in Hyderabad,, along with the deliveries from any store a customer wishes in the city.

The company has announced this after the National Restaurant Association of India (NRAI) ordered food delivery platforms like Swiggy, Zomato, Uber Eats, and Food Panda to eliminate deep discounts while addressing other concerns.

Apart from these, Swiggy is also expanding its foothold in the foodtech sector. The startup has started its subscription-based homestyle meal app Daily. Through this app, the startup wants to cater to the demands for homestyle food through a mix of organized vendors and home chefs.

The customers are allowed to opt for a daily, weekly, or monthly subscription. It also enables users to customize the plan subscription with choices to pause, skip, change or cancel a meal. 

There are services like Swiggy Pop, Swiggy Access, and its cloud kitchen The Bowl Company. Swiggy was founded by BITS-Pilani alumni Sriharsha Majety, Rahul Jaimini, and Nandan Reddy in 2014. It started with just six delivery partners and has now reached 2.5 lakh delivery partners and 1.2 lakh restaurant partners in more than 290 cities. 

The strategy behind Swiggy’s success:

Though Swiggy was a late entrant in the food delivery market, it managed to catch up with the giants like Zomato, FoodPanda, and other apps already winning in the game. 

Swiggy is part of the much-vaunted league of ‘unicorn’ startups in less than four years. It has also won an about-turn from Zomato, which is presently investing hundreds of crores of rupees to catch up with Swiggy, which remains pretty at the top of the online food ordering business.

⇒ A sharp focus on logistics

Swiggy is successful because of a more significant trend in the startup ecosystem. The organizations that have managed the complete value chain of customer experience have triumphed over pure marketplaces. Swiggy got many things, but the driving force behind its success is in its best logistics operations.

⇒ Catch the trend early

Swiggy’s founders had come together in mid-2013 to act on a plan that would fully capitalize on the Indian e-commerce increase. The pair built a technology product called Bundl that intended to mark an extensive pain point in Indian e-commerce—transportation of goods across the country.

⇒ Ensure the business is sustainable

There has been a fair share of challenges for Swiggy.

The internet funding growth that started in mid-2014 dropped dramatically 18 months later. The bubble burst and various startups started closing shop. The food delivery scope was hammered especially hard. Swiggy ensured that their business remained growing by relying on its fleet and great pricing for their products.

How does Vahak help you to establish a Swiggy-like business?

The white label refers to a fully established product that’s made by us for your food delivery solution. You can enable your customers to associate the product in a cost-effective way. We can even help you with the business model and end-to-end solutions for your food delivery startup. Vahak helps you to kick-start your business and reach thousands of customers.

» Here is what you get when you develop your food delivery app with our white label solution: 

• • An outstanding product designed and developed by skillful professionals
  • Tested and enduring code that can assist multi-device platforms
  • App store compliant product
  • All-inclusive customized solution based on your specification
  • The complexities are subdued as you get a ready product with all authorizations at your figure tips
  • Advantages of having a technology partner to serve you

Our white label solution called Vahak empowers us to develop an on-demand food delivery app within 45-55 business days pricing $10000. If you wish to develop a supreme-quality food delivery app, our expert teams of designers and developers can deliver the next generation app for your business. If you wish to customize the app with advanced features, we can develop it for you cost more than $20,000.

So, if you yearn to identify more about Vahak- our white label solution, and you are intrigued to funding the latest technology and infrastructure, feel free to connect with us through the contact us form.