The global micro-mobility market has been going through rectification since late 2019. Though it is a good sign, it is so unsettled and unpredictable that it is enrapturing and discomforting micro-mobility startups at the same time.

Lime, after being the victim of the evil side of the rectification, halted all business operations in 12 cities, whereas a Chicago-based startup named Veo leveraged the rectification and expanded its micro-mobility business in more than 30 US cities and 21 universities.

Hence, in this blog, rather than talking about Lime, we will discuss the business strategies of Veo, its app features, and the cost to build an e-scooter app like Veo. Since Veo is a small-medium scale micro-mobility startup, its many business characteristics may be matching with the business characteristics of your startup! So, let’s find out. This will definitely help you learn a few proven strategies of Veo and employ it to dominate the market.

Insights into Veo

Founded in 2017, Veo is the Chicago-based micro-mobility startup. It was founded as an easy-to-use and adaptable shared mobility company. Veo owns a mission to revolutionize transportation in cities and campuses. It works with many communities to offer the carbon-free mode of transportation to many people.

Unlike many other micro-mobility startups, Veo accommodates more than one type of micro-mobility vehicles in its fleet. These vehicles include e-scooters, e-bikes, pedal bikes, fat-tire bikes, cargo bikes, and ADA-compliant bikes! This is indeed the most multifaceted fleet! And surprisingly, this is one of the reasons behind the skyrocketed growth of the Veo.

How successful is Veo?

Considering the fact that the e-scooter sharing business is one of the toughest businesses to expand due to requirements of the costly resources, ‘the number of cities where a micro-mobility startup is running its business’ is the best evaluation criteria to declare it a successful or a failed startup.

Talking about Veo, it is, of course, the successful micro-mobility startup. After all, it is offering its service in more than 30 cities and 21 universities!

You must be now wondering how Veo has managed to reach this position. So now, let’s quickly discuss the business strategies of Veo which you can also implement to experience an ever-increasing graph of revenue.

Business strategies of Veo 

The USA micro-mobility market is an overly intensified market. Many major players are already doing well in major cities in the USA. They usually run many aggressive marketing campaigns, offer free rides, decorate e-scooter app with groundbreaking features and upgrade e-scooter hardware, all thanks to heaps of money they have raised successfully. A small-scale startup with limited initial capital cannot even afford to be optimistic to compete with big players.

However, by simply following some proven strategies which no one has revealed yet, many micro-mobility startups like Veo have outperformed big players.

• Start small to grow big

If you study the cities where Veo is running its micro-mobility business, you can easily find out that Veo has opted for a few tier-1 cities and many tier-2 cities. Do you know why?

Because starting an e-scooter sharing business in small cities eliminates many tough requirements or at least loosens up the criteria to meet requirements that save a lot of money and effort. So, if you are a micro-mobility startup with limited initial capital, it is a workable idea to kick off an e-scooter sharing business in a small city and after placing your startup successfully on the radar of investors, expand your business to large cities.  

• Private property is more profitable than public roads (for small-scale startup)

Veo is running its business in 21 universities which are considered as the private properties where you can start e-scooter sharing business without acquiring the government permit. Such a big relief!

You also need an e-scooter app with basic features and affordable e-scooter hardware to offer an e-scooter sharing service within the boundaries of the private property. It also helps you to know the nuts and bolts of the e-scooter sharing business and build business history. This business history can persuade the government to give you a permit if someday you will decide to drop e-scooters on public roads.

Read our dedicated blog to know how you can launch the e-scooter sharing business on private property.

• Don’t give cold shoulder to e-scooter hardware

If you are running an e-scooter sharing business on public roads, hardware plays a major role in user acquisition. A much advanced and futuristic e-scooter hardware with unique features like cruise control, wide wheels, in-built speaker, and mobile phone charger influences the users’ decision. Proper hardware also makes you earn permit quickly. And most importantly, it increases your profit and decreases the overall efforts of maintenance.

Talking about Veo, it offers many types of vehicles to the users. And recently, they have launched a more durable micro-mobility vehicle named Veo Cosmo.

To know the best e-scooter you can buy in the USA under $500 and $1000, you can read our dedicated blog.

So, after reading all about Veo including its business strategies, if you are thrilled to build an e-scooter app like Veo, let’s discuss the app features you have to add in the Veo clone app.

Consider these top e-scooter app features to build an e-scooter app like Veo

The following are the top e-scooter app features which we integrate into all e-scooter apps with the highest accuracy.

• When a user opens the app for the first time, show him the basic guide to ride an e-scooter and park an e-scooter.
• Ask users to add credit/debit card details.
• Allow users to set up the profile.
• Allow users to discover the nearby e-scooters very quickly.
• Users can book the e-scooter. (Group booking can also be achieved!)
• Exhibit all information about the booked e-scooter on the e-scooter app.
• Allow users to pause the ride.
• There should be a built-in map for navigation.
• Allow users to end the ride.
• As soon as a user ends the ride, ask him to upload the photo of a parked e-scooter.
• Show him the fare details as well as ride information.
• Enable users to talk to customer service executives from the app itself.

How to Make an e scooter App Like Veo, Develop Alternative app of Veo, Veo alternative app features to consider

How much does it cost to build an e-scooter app like Veo?

Coruscate is the top e-scooter app development company that has developed 10 e-scooter apps for different markets. We accommodate 100+ well-versed app developers, app designers, IoT engineers, business experts and legal advisers who work ceaselessly to make your business journey painless.

Apart from an affordable yet pre-eminent app development service, we offer many other services to the micro-mobility startups.

Our business experts help micro-mobility startups to decide on business models, draft the business plan, study the market and select the e-scooter hardware. Whereas our legal advisers help micro-mobility startups to acquire the permit.

The cost to build an e-scooter app like Veo largely relies on the approach you choose.

• To develop the custom e-scooter app with all custom features, we charge somewhere between $15000 to $25000.
• The price to develop a clone version of some popular e-scooter apps starts from $10000.
• And our subscription plan for the white label e-scooter app starts from just $500.

To know more about our pricing structures and get the personalized quote, please feel free to contact us. Our one of the senior business experts will welcome you with the free e-scooter app demo and free consultation.

Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.